Publicity Portrait
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Publicity Portrait
Online Photography Courses – Tips For Better Executive Portraits
Executive portraits are always in demand and some photographers choose this area as their sole means of income from photography. The reason being twofold; the demand is high and the rates can be as high as double or more of normal studio portraits. Many portrait photographers underestimate the potential of executive portraits so there is a ready market available. But what do you need to know to be a professional executive portrait photographer?
Types of Portraits
Many executives need portraits for annual reports, promotions, in-houses publications and many other company uses. Local newspapers also need portraits of executives for their news stories. There is a large market in industry for this kind of specialized portrait alone. These types of portraits are very different from family portraits or other people portraits, both in style and location.
Executive Portraits Defined
Executive portraits emphasize the leadership abilities of the individual and are generally photographed at his desk, a part of his office, the boardroom, outside the factory or offices or in the business environment somewhere within the company. So the angle is generally broader and a larger range of lenses come into use.
Lenses and Lighting
The simplest executive portrait is the head and shoulders portrait and can be treated as any other typical portrait. This is the type of portrait that may hang in the boardroom or some office area. For photographing an executive sitting at the desk a 55mm lens is generally used. If the office space is small or more of the environment is required you may need to go down to a 35mm or even a 28mm lens. A 28mm is pushing the boundaries because of distortion, so use this lens with care. Usually executive portraits are from the waste up or leaning on the desk. Good depth-of-field is required as there will probably be some areas of interest in the office such as framed Degrees, Honorary Certificates or other business chattels.
Travel and Equipment
As you will be traveling, equipment is an important consideration. Usually a two flash setup is sufficient and discard the idea of hot floods as they make the shoot uncomfortable for both the client and yourself. You can put a white card on the desk to reflect light back to the client's face. However you can only do this if the reflector does not get in the way of the photograph. An umbrella for each strobe is essential for light softening: a certain amount hard light can be good in executive portraits but not excessively. You will also want to eliminate distracting shadows associated with hard flash lighting.
This simple setup provides you with sufficient equipment to light the background and the subject; whilst maintaining a fairly compact travel kit. Have a look at executive portraits if you like portraiture; it can be very rewarding and lucrative if you tick all the boxes for the client. Consult reputable online photography courses to find further detailed information on executive portraiture.
About the Author
Roo du Jardin is a photographer who runs an informational website about photography courses online. Read some more photography tips, techniques and resources at Online Photography Courses blog.
Does the US Law "Right Of Publicity" of US Celebs apply here in India and in other non-US-countries too?
In the US the "Right Of Publicity" law of US celebs prevents anone from misuing the likeness of the celeb in advestisements, paintings, posters, etc for commercial use. I am in India, and I want to paint realistic portrait paintings of US celebs. I dont intend to sell posters of the paintings i make. I just want to make a realistic collage of Hollywood celebs as a tribute to the celebs. Will the US "Right of Publicity" apply to me here in India or any other not-US-country? Will I be sued in India?
P.S.: I am also aware of the "Right of Free Expression" law of artists.
I would guess you have a right to paint them so long as it is an original painting and you don't commercialize it into mainstream media by selling it on tshirts or using it to promote products. There are no laws preventing you from creating original material. Creating pictures that slander a person would bring a court case I would guess. Using celebrity images to promote your business through a billboard or advertisement would probably also bring problems. Creating an original painting to express your feelings toward a celebrity or artist would not be an issue in my opinion.
female executive portrait session.mp4