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Japan Flyer
Dongguan shoe industry rebound in orders for recovery of initial success in transition
Compared to the economic recovery is already immersed in the din of voices in the outside world, once known as "China's manufacturing capital," Dongguan, in the 107th Canton Fair, the "economic transformation" has become hot words.
Recalling that time, in 2008 the turbulent global financial tsunami struck, due to sharp drop in overseas orders, the traditional manufacturing margins are frequently spread business failures, the boss flight, debt collection message industrial workers in Dongguan, a devastated, "Made in China" is also Tsunami in the curtain.
Dongguan, who led the Chinese GDP growth for many years; China, it has led the world economic growth; transformation in Dongguan, is the transformation of China in miniature. Well, last couple of years, Dongguan what as? Dongguan what changes happening again? In this way, "Global Finance" press three visits in Dongguan, in order to find the relevant answers.
Dongguan "Shoes" Indian
Houjie town, Dongguan, Dongguan city northeast with the south Humen Port, located in Guangzhou and Hong Kong economic corridor as the middle of a long time, it has been the manufacturing center of Dongguan in the center of the country, "the exhibition town," "furniture all "and" shoe town, "said," Global Finance "press interview the first leg starts from here.
At 9 o'clock on the February 28, 2010, from Shenzhen Futian Automobile (19.56, -0.55, -2.73%), the starting station take the bus, we arrived at 11:30 Houjie station. Just went outside the station, a group of recruitment officers will be extremely rushed over with enthusiasm, they will quickly press recruitment flyers stuffed into the hands. Out of the encirclement, in Houjie streets, red papered boards on the billboards made simple recruitment everywhere, Gesanciwu will see everywhere in the job advertisements.
White Ho Industrial Zone in Houjie after visits found that almost no business here, not lacking when compared to the street in Dongguan, in the factory, all main roads in the greater flow of people, all filled the factory jobs dense stand, In contrast it is rare pedestrian streets.
Export shoes to do the set up Shoes Co., Ltd. General Manager Xuhua Jiang said that at present the company's orders shot up, more than 150,000 pairs of orders for the same period last year increased by nearly one-fold, while the orders already total more than financial before the crisis. "Currently booked through May, while the usual this time under orders up to March." Xuhua Jiang said.
Xu Rong, general manager of China into the shoes of wood said that China has been done before into the domestic footwear industry mainly due to begin in late 2009 the company received many export orders, so he decided to open a new plant products for export.
Since the increase in factory orders Houjie, leading to increased corporate demand for labor, Houjie all factories were hiring has become inevitable. According to China's business confidence survey MINI, affected by the orders, demand for the month of employees index rose from 53.8 in January to 61.3, which the survey history of the past 5 years the peak.
Thinking Entrepreneur
However, the recovery of export orders and industrial workers in short supply, not the whole picture, Dongguan industrial recovery. March 19, "Global Finance" press into the shoes of China's largest manufacturer Jian Hua Group. Kennedy Group has been on China came the rhythmic "da da" sound production workshop next door, more than 300 veterans gathered shoe, then the recovery of another topic - industries.
In the afternoon, the Jian Hua Group at the "break through the traditional - upgrading of processing trade in Dongguan Herald Tribune", as a host country, China Jian Zhang Huarong chairman beginning stage to a packed corporate chiefs a lesson.
Zhang Huarong will ANTA Sports Products Inc. (2020, HK) and Dongguan shoe made a comparison. He said that Anta started in 1999 the domestic market is very great, Anta has its own manufacturing and sales, procurement, also has its own brand in the market value of 32 billion Hong Kong listing. We do scale, rely on it to control costs and cheap labor.
"In the development strategy to adjust their thinking, we do brands work? Is really to tell you that I do is pack his head." Zhang Huarong said.
Before that, Zhang Huarong received in the office, "Global Finance" magazine and other media, was asked how to deal with the RMB exchange rate, anti-dumping, as well as the challenges of industrial workers in short supply, Zhang said, speaking from the shoe industry, he felt fully mastering internal strength is more important, although there are some unfavorable external factors, but the experience accumulated over the years, there are a variety of responses.
According to China has vast domestic market, and China is a fact that labor power, Zhang Huarong that in the next 20 years to 50 years, China will have a good shoe competitive, but to rely on high-quality, fast service of the high-end products.
"In the enterprise development process, the training team is a long journey, 20 years later, with today's market structure, we would like to follow other people engaged in manufacture of new models entering the market, people will be running already, you do not even climb crawl, how we compete with them? to find a new model to market. "In contrast the Anta, Belle shoes, footwear and other strategic development Baoyuan mode, Zhang Huarong said.
Transformation - shoe as
Internally, the market has established a market structure; the external market, there were anti-dumping, combined with the uncertainty of RMB appreciation and rising costs of industrial workers, in the past to rely on cheap labor and cost control contract, and thus account for 75% of the global footwear market share of production Dongguan shoe how to get?
This step is a step in the Houjie. Bao Wei Zhang Huarong Group and Hong Kong and other business cooperation, with a total investment of 40 million, is to create eco-industrial park Houjie town in Asia and the world's largest shoe-making base - the headquarters base in the world footwear.
Jian Hua Group Vice Chairman Lurie said the right, the world's footwear headquarters base for future upgrading to do a service platform, the same time, it is also the world's footwear industry to undertake science and technology platform to enter China. In accordance with the expected time it will pool 3000 world footwear enterprises, including 500 overseas enterprises shoes, 500 provinces and 2,000 shoe enterprises in Guangdong shoes.
"Just like Silicon Valley as the world's high-tech, IT in Silicon Valley, the new trend of shoes around the world and new technologies, all in Dongguan and Houjie, like what is there anything of great help to the Chinese industry . "Lurie explained the right.
Asia Footwear Association Secretary-General of Po Lam Yuen analysis, Dongguan did so, partly because the market is the result of domestic demand, Dongguan has become a global shoe, leather, shoes, shoe machine, etc. The most important distribution center for related products , with matching shoes complete the supply chain; the other hand, also in Dongguan shoe industry from manufacturing to distribution to upgrade the external needs.
"In recent years, Fujian, Wenzhou and open up the domestic market well, has set a number of local brands, but compared with Dongguan shoe manufacturing scale, a difference far, is the real world, Dongguan shoe manufacturing center, due to high concentration of footwear, shoes industry professional self-development of the market is the market demand. "
Transition to moving steadily
"Process takes time, we need a step by step, including the design talents, 都有 a combination, Caineng out of the industry's Da Zao." Pire been proposed compared to the industrial transformation of Lurie rights calmly. April 13, because the 107th Canton Fair, "Global Finance"'s third visit to Dongguan.
Still in Dongguan thick, both sides of the hotel has played welcome all guests to participate in Canton Fair banner, as China's foreign trade "barometer", many hotel rooms have been booked Qicheng, no doubt, this is the performance of external trade remained robust. At the same time, "efforts to expand domestic sales" and "upgrade product quality," escalation of almost as hot industry standard answer.
The light of history, upgrading is not so easy. From the transformation of Japan after World War II, it can be seen.
After World War II rise from the ruins of Japan, 70 in the last century's energy crisis forced transformation, then, the Japanese manufacturing industry in the traditional labor-intensive and resource-intensive manufacturing industry slowed down, replaced by knowledge-intensive industries. Educational system developed in Japan than in China until the early 1990s to complete the process.
Is, therefore, Guangdong Academy of Social Sciences researcher Li Ding had accepted "China Business" interview that the transition must proceed step by step, Dongguan, not be rushed, but should be in accordance with economic laws. Ding Li cited the failures of transition in Latin America that they want to get rid of the extensive, labor-intensive industries, but no ability to get rid of, so embarrassment.
"The United States, some scholars have said: the creation of wealth the world has two forms, one is sweat-type, one is intelligent, we had to go to the sweat-type road, and paid a heavy price. Now need to turn into the Smart Way, and the wealth of intelligent mode, the core of the problem is innovation. "Ding Li said.
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